Platinum: Why is it so popular in cosmetics?
Author: Temperance Date: 10.07.2019
Colloidal Platinum: Why is it a hot trend in cosmetics?
Platinum is a precious metal that is used mainly in jewelry, dentistry and, for several years now, also in the cosmetics industry.
Why is it becoming such a big hit in cosmetics? Does platinum have beneficial healing properties? Some platinum-containing products and pharmaceuticals are known for their effects in cancer treatments and for their ability to treat certain skin conditions.
Some studies even show that platinum may also be useful in the treatment of rheumatoid arthritis and some allergic diseases. So in the medical context, platinum is a strong fighter in fights against various diseases. And that is also why the cosmetic companies have decided to involve it even in the fight concerning our skin.
Modern science has shown that platinum is not only one of the rarest elements on Earth, but it is also stunning in its capabilities: it is impermeable, it does not oxidize when exposed to air and it is so rare that everything that has ever been mined would fit peacefully in one room. .
When scientists discovered that platinum had an incredible ability to be very friendly with human skin, they knew there would be a boom in cosmetic industry. The subsumption of platinum in anti-wrinkle products is one of the best advances in cosmetics this decade. The result is a skin transformation formula that regulates skin balance with pure platinum to ensure skin renewal. It protects the skin's DNA and continuously replenishes hydration for a beautiful look.
"Big girls need big diamonds," said Elizabeth Taylor.
Platinum microcapsules have an exceptionally high absorption capacity. When they are chemically combined with the active anti-wrinkle ingredients, they can penetrate deeper into the skin, thus achieving better results in creating a youthful appearance. Platinum has been used since ancient Egyptian times. If we use all the above facts to convert platinum into fine particles using a unique technology, we will be able to remove harmful active oxygen. Platinum continuously activates negative ions, which restore the damaged electronic balance of the skin and complement its natural cell activating function to maintain the skin's normal metabolism.
Platinum has the ability to restore the balance of the skin and, due to its stabilized size containing a molecule of water, it serves as a catalyst to send electron currents deep into the pores of the skin. Will you be among those who tried Platinum Aura products with colloidal platinum and caviar?
Platinum Aura products contain a high proportion of caviar extract, which gives the skin a healthy, young and fresh look. Colloidal platinum softens the skin and has unique cleansing effects. It improves skin elasticity and actively brightens it.
Did we convince you? We definitely recommend it. Trust us, you will surely be satisfied.