Gold in cosmetics

Honey - a word that has a special charm in it. It was and is synonymous with a rich and successful person, beauty, magnificence. People have surrounded themselves with gold for millennia. They used it to express their status in society, their wealth, their power. Women emphasized their beauty with gold jewelry and went much further - they started using it for their beautification. After all, Cleopatra already used a golden mask every night to enhance her beauty and keep her skin young and radiant. She knew that gold would brighten her skin, give her a youthful appearance, smooth out wrinkles and thus keep her skin fresh and firm.

There is no gold like gold. While gold bars and jewelry are tempting, let's look at gold used in cosmetics. We will not focus on 10K, 14K or 18K gold, it is made from alloys of gold and other metals and has no application in cosmetics. We are interested in pure 24 carat and colloidal (liquid) gold.
Today, gold is commonplace for anyone, beauty salons already offer the luxury of the golden breed, and we can find it even at home. And that's great news! The cosmetic industry offers a really wide range of different types of cosmetic products containing liquid colloidal or 24 carat gold with significant benefits of this exclusive active substance.

We already know that gold is wonderful, anti-wrinkle, rejuvenating, but we need to talk more about its effects.

It will probably be a surprise when we first mention the anti-inflammatory effect.

Yes, gold also has anti-inflammatory and antibacterial properties, it actively helps oxygen penetrate into cells, thereby affecting their recovery, immunity and resistance. And that is why it is also used in inflammatory skin diseases. And what should we imagine under that? Soft, sensitive skin and also uneven pigmentation are often the result of inflammatory processes. Of course, this also includes classic wrapping processes such as rashes and acne. The aforementioned oxygenation of cells leads to an acceleration of blood circulation and increased metabolism, the renewal of skin cells and the excretion of toxins from them is accelerated. The skin acquires a healthy and fresh appearance. So, so far we have talked about the fact that gold has an anti-inflammatory effect and is suitable for delicate, sensitive skin. The restoration of cellular health also affects pigment irregularities, so gold is often referred to as a brightening / whitening ingredient and can also help with problematic skin.

The overall healing of the skin with gold also positively affects the level of moisture in it. And here we have another benefit - hydration. Who wouldn't have heard of her. It is the alpha and omega of skin care, we all need it, dry or oily skin, younger and older. Dryness of the skin leads to increased formation of wrinkles and is a path to the emergence of various inflammatory processes. Hydrating the skin is therefore an important step that results in beauty, health and an overall youthful appearance.

Collagen, which is naturally produced in our body, keeps our skin and body flexible and firm. Its production begins to slowly decrease after the 25th year of life, we begin to discover the first changes on the skin. Over time, the elasticity of the skin decreases, the first wrinkles appear. And it is the gold in the cosmetic product that can slow down this process. Strengthening the skin is its additional benefit, it prevents sagging, increases its firmness and tone.

Antioxidants play an important role in the fight against signs of premature aging. Honey, as an effective antioxidant, it protects us against the harmful effects of free radicals, the breakdown of collagen and elastin in the skin. It slows down the aging of the skin, helps restore its texture.
Gold softens the visible signs of aging, its reflections give the skin a radiant and youthful appearance. It slows down the breakdown of collagen, increases the elasticity and firmness of the skin, lightens pigment irregularities, stimulates cells, improves blood circulation, prevents premature aging and wrinkles.
Cosmetic products containing gold are the right choice in the fight against skin aging.
Honey - a word that has a special charm in it. But it is no longer just a synonym for a rich and successful person. It represents perfect care for every skin.

Try its power too.